In the Silkin Management Group blog posted February 16, 2010 on marketing there was a great article on marketing from the CEO of On Target Research, a marketing company that Silkin Management Group has used for both our clients and ourselves.
I ran across another article on marketing in an online publication called Small Business Trends. I thought this article was very perceptive and accurate in terms of segmenting your customers so that you are marketing the right thing to the right people. You can access this article here.
The marketing technology the article imparts is very similar to what we teach Silkin Management Group clients. You have to know who you are marketing to, and what their interests are before you market. If you don’t you’ll waste marketing dollars. Surveying is the key to this.
Check out the article, I think you’ll find it useful.
Dave McKevitt
Silkin Management Group Consultant
For more information about what we do at Silkin Management Group, how we help clients with marketing and other practice management issues, visit our website at: silkinmanagementgroup.com. You can also contact us at: info@silkinmanagementgroup.com or call 800-695-0257.
