In yesterday’s Silkin Management Group blog article, which you can access here http://blog.silkinmanagementgroup.com, we introduced two marketing tips that we use with Silkin Management Group clients (who are primarily single doctor owner/practitioners in a variety of fields such as dentistry, veterinary medicine and optometry). Most of our clients are interested in increasing the number of new patients, and we have a “stable” of successful marketing activities that always help increase the number of new patients coming in the door.
Over the next week or two our consultants will continue to offer a few marketing tips a day to anyone reading our various Silkin Management Group blog sites. If you have any questions about the tips or if you’d like more information about how Silkin Management Group can help you increase your number of new patients and office productivity, visit our website at: www.silkinmanagementgroup.com or email us at info@silkinmanagementgroup.com.
Jack Hennessy
Silkin Management Group Consultant
Here’s today’s two tips:
1. Do a Quality Control Survey of patients to give you feedback regarding whether or not you’re meeting their expectations and what, if anything, you can do to improve your service to them. Patients appreciate being asked if they are happy with the level of care and service they’re receiving and will be happy that you care enough to ask. You can then rectify any problems that come up with specific people. That type of care always results in more referrals.
2. Design a series of questions you can ask of potential patients to find out what they need and want – find out such things as what services they are interested in receiving, what they value most in a health care provider and what has disappointed them in previous practices. Enclose this survey in your new resident letters and use the information you get back to help you write and design ads, brochures and other promotional items.
{ 3 comments… read them below or add one }
Nicely written! I good follow up to mine. Thanks for posting Jack.
nice post. thanks.
There’s some interesting stuff here, thanks to the author.